The Latin Oracle Applications Users Group is the brainchild of a group of ambitious Latin Americans from the region’s IT and Business sectors. Oracle’s database and E-Business applications have long been recognized as powerful tools by the Latin American business community, as evidenced by the more than 10,000 customers the company services in the region. However, Latin American Oracle users have never had a forum for sharing information and experiences on the effective use of Oracle Applications. The LatinOAUG has been created to respond to this need.